Episode 50: Lis Faenza – Commercially Savvy Thought Leadership

Lis discusses how to be commercially savvy in your thought leadership.

{ 2 comments… read them below or add one }

Graeme Bowman July 8, 2010 at 11:49 am

Lis, this is gold. You are gold. Looking forward to more of the precious metal soon.

With no business or sales background, plus being an introvert by nature, it took me a long time to feel comfortable stating my fee and asking for the sale, especially once the amounts started getting upwards of $5,000. But gee it feels good when they say yes!

Love the point about seeking validation vs selling.

Dr Marge Vernon-Smythe March 2, 2011 at 2:24 am

Possible the best example of the use of meaningless jargon and pseudo-psychology pretending to be “advice” that I have seen for many years. It was brought to my attention by one of my PhD students who is studying the use of media to exploit the lack of knowledge of vulnerable people. I haven’t time to waste looking at any of the associated material.

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